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Effective Cold Calling Techniques for Business Success

    In today’s competitive business landscape, effectively communicating your marketing message, particularly through cold calls, is crucial for generating new leads and fostering initial business relationships. A recent personal experience with a roofing company’s cold call highlights several key strategies that can enhance the effectiveness of such outreach efforts. Key Techniques Demonstrated: Purpose and […]

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Recommended Reading for Business Owners & Leaders

Business Crash Course: Top 24 – 1 a month for 2 years Also relisted below by topic   The Road Less Stupid, Keith J. Cunningham This needs to be your business bible! Read it, reread it and refer to it.   The Ultimate Blueprint for an Insanely Successful Business, Keith J. Cunningham A great book on how

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The Hiring Conversation

The quality of an interview can go a long way in gaining a better understanding of the candidate, their potential, strengths, value, and team orientation. Looking at these conversations through five steps can help improve your interviewing skills and our relationships with our team members right from the start. Following this simple framework can make

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Customer Service Conversations

Successful service conversations are driven by your ability to consistently resolve or fulfill the customer’s needs and deliver a great experience along the way. Having the ability to conduct conversations consistently with first-time customers, lifelong customers, and those easy or challenging to deal with, reinforces their buying decision, whether it is their 1st or 200th

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Tools to Lead Your Team to Hit Their Numbers

Success in anything requires skills, tools, and resourcefulness to learn and utilize those skills and tools. Leading yourself and your team to understand what numbers your team needs to hit requires knowing how to influence yourself and others to take action consistently, and in a way that produces the desired and needed results. To influence ourselves

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