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Conversation Connectors: What is Concrete Communication?

Conversation Connectors: What is concrete communication? And How does it lead to more clarity? In our previous article, Leadership Conversations, we discussed a simple framework for navigating conversations with a customer, prospective client, job applicant, team member, or even family member or friend. The last step of that framework was the button-down step, which was: […]

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Conversation Connectors: What is Real Communication?

Conversation Connectors: What is real communication? Why is it so important? In our previous article, Leadership Conversations, we discussed a simple framework for navigating conversations with a customer, prospective client, job applicant, team member, or even family member or friend. The last step of that framework was the button-down step, which was: Button-Down Go back,

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Mastering the 30-Second Pitch: Key Strategies for Effective Sales and Marketing Communication

  Many businesses struggle with effectively communicating their marketing message, particularly in crafting a compelling and concise elevator pitch. The importance of a strong pitch is highlighted in various scenarios such as cold calls, initial business meetings, and other brief interactions where making a lasting impression in a short time is crucial. A great example

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Crafting the Right Message for Entrepreneurs, Solopreneurs, and Salespeople

One of the most common topics that comes up in coaching conversations—especially with entrepreneurs, solopreneurs, and salespeople—is how to craft a message that truly resonates. Whether you’re putting together a 30-60 second pitch or writing copy, the foundation of an effective message is knowing who you are speaking to. Defining your audience, target client, and

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Recommended Reading for Business Owners & Leaders

Business Crash Course: Top 24 – 1 a month for 2 years Also relisted below by topic   The Road Less Stupid, Keith J. Cunningham This needs to be your business bible! Read it, reread it and refer to it.   The Ultimate Blueprint for an Insanely Successful Business, Keith J. Cunningham A great book on how

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The Hiring Conversation

The quality of an interview can go a long way in gaining a better understanding of the candidate, their potential, strengths, value, and team orientation. Looking at these conversations through five steps can help improve your interviewing skills and our relationships with our team members right from the start. Following this simple framework can make

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Customer Service Conversations

Successful service conversations are driven by your ability to consistently resolve or fulfill the customer’s needs and deliver a great experience along the way. Having the ability to conduct conversations consistently with first-time customers, lifelong customers, and those easy or challenging to deal with, reinforces their buying decision, whether it is their 1st or 200th

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