Joseph

Conversation Connectors: What is Real Communication?

Conversation Connectors: What is real communication? Why is it so important? In our previous article, Leadership Conversations, we discussed a simple framework for navigating conversations with a customer, prospective client, job applicant, team member, or even family member or friend. The last step of that framework was the button-down step, which was: Button-Down Go back, […]

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Gratitude Questions: A Roadmap to transform Upset into Gratitude

We cannot be grateful and in pain at the same time. Learning how to transform our upset into empowerment is key to success and fulfillment. The following are questions that lead to improving your situation or realizing how much you already have! Turning our fear, insecurity or upset into power! The insight below is a

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Effective Cold Calling Techniques for Business Success

    In today’s competitive business landscape, effectively communicating your marketing message, particularly through cold calls, is crucial for generating new leads and fostering initial business relationships. A recent personal experience with a roofing company’s cold call highlights several key strategies that can enhance the effectiveness of such outreach efforts. Key Techniques Demonstrated: Purpose and

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6 Challenges every Business Faces

Introduction In a recent discussion, key insights were shared on the six fundamental challenges that small businesses face. These challenges were identified through extensive experience working with thousands of businesses over the past 15 years. The primary aim is to help small business owners gain clarity on these challenges to facilitate business growth and success.

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Captivating Your Audience in Video, Audio and Public Speaking

  Engaging audiences, whether through radio shows, podcasts, social videos, talks, or speeches, requires a strategic approach. Here are four essential tips to effectively captivate and connect with your audience. 1. Authenticity Be Yourself: Embrace your unique style and approach. Authenticity resonates more than mimicking others. Embodiment: Don’t just tell your story; relive it. Share

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Crafting the Right Message for Entrepreneurs, Solopreneurs, and Salespeople

One of the most common topics that comes up in coaching conversations—especially with entrepreneurs, solopreneurs, and salespeople—is how to craft a message that truly resonates. Whether you’re putting together a 30-60 second pitch or writing copy, the foundation of an effective message is knowing who you are speaking to. Defining your audience, target client, and

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Mastering the 30-Second Pitch: Key Strategies for Effective Sales and Marketing Communication

  Many businesses struggle with effectively communicating their marketing message, particularly in crafting a compelling and concise elevator pitch. The importance of a strong pitch is highlighted in various scenarios such as cold calls, initial business meetings, and other brief interactions where making a lasting impression in a short time is crucial. A great example

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