Recommended Reading for Business Owners & Leaders

Business Crash Course: Top 24 – 1 a month for 2 years

Also relisted below by topic

 

The Road Less Stupid, Keith J. Cunningham

This needs to be your business bible! Read it, reread it and refer to it.

 

The Ultimate Blueprint for an Insanely Successful Business, Keith J. Cunningham

A great book on how to read and understand your numbers.

 

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Michael E. Gerber

A must for every new business owner.

 

E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company, Michael E. Gerber

How to implement what is discussed in the E-myth; a how-to guide to implementing systems in your business’ key areas.

 

How to Grow a Business, Donald Miller

A great book for tips on how to run your business more profitably and successfully with excellent sales tips and an introduction to marketing.

 

Traction, Geno Wickman

A system for creating your vision. For the owner and your team. A must for any business, especially one on it’s way from adolescence to maturity!

 

Creating your Story Brand, Donald Miller

The best book you will find on crafting your messaging and integrating it into your marketing weather your website, print, or presentation! Strategy meets the tactics and tools you will use to execute your marketing with his next book below!

 

Marketing made simple, Donald Miller

This needs to become your marketing bible. Period! No one has ever outlined better the key marketing tools, and systems you need better!

 

The Ultimate Sales Machine, Chet Holmes

A great book for tips on how to run your business more profitably and successfully with excellent sales tips and an introduction to marketing.

 

The Advantage: Why Organizational Health Trumps Everything Else in Business, Patrick M. Lencioni

Creating organizational health and setting up your organization and culture to win!

 

Helping People Win at Work, Ken Blanchard and Garry Ridge

Understanding leadership and how to foster your team’s growth and development as a leader.

 

Raving Fans: A Revolutionary Approach to Customer Service, Sheldon Bowles and Ken Blanchard

Startling new tips and innovative techniques that can help anyone create a revolution in any workplace — and turn their customers into raving, spending fans.

 

Think and Grow Rich, Napoleon Hill

One of the best selling budgeting and money management books of all time.

 

Notes from a Friend: A Quick and Simple Guide to Taking Charge of Your Life, Anthony Robins

A great starter book for personal development and goal setting!

 

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, Robert T. Kiyosaki

A great personal finance book, and good gift to give to children at a young age. (Rich dad in this book is Keith J. Cunningham. His books are listed above)

 

How to Win Friends and Influence People, Dale Carnegie

An all-time classic and must for anyone serious about sales, leadership, communication and influence.

 

The 7 Habits of Highly Successful People, Stephen R. Covey

A step-by-step pathway for living with fairness, integrity, honesty, and human dignity—principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

 

Energizing People: Unleashing the Power of DISC, Judy Suiter

Explore and understand DISC.

 

The Advantage: Why Organizational Health Trumps Everything Else in Business, Patrick M. Lencioni

Creating organizational health and setting up your organization and culture to win!

 

The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy, Jon Gordon

For managers and team leaders or anyone looking to turn negative energy into positive achievement The Energy Bus provides a powerful roadmap to overcome common life and work obstacles and bring out the best in yourself and your team.

 

Overcoming The Five Dysfunctions of a Team: A Leadership Fable, Patrick Lencioni

A must to understanding how to build high performing teams.

 

Business Bootcamp & Numbers: 

 

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Michael E. Gerber

A must for every new business owner.

 

The Road Less Stupid, Keith J. Cunningham

This needs to be your business bible! Read it, reread it and refer to it.

 

The Ultimate Blueprint for an Insanely Successful Business, Keith J. Cunningham

A great book on how to read and understand your numbers.

 

Go-Givers Sell More, Bob Burg and John David Mann

An approach to selling that we can all get behind. Adds value and makes a difference in those we connect with and do business with.

 

Who, Geoff Smart, and Randy Street 

An outstanding book on finding your who, and making great hires, with a hiring process to back it up!

 

Awaken the Giant Within, Tony Robbins

Unleash your power within, and master your life, legacy and mission. The from the best life and business coach to ever live! Learn how to master your self, peak performance and achieve the success you desire, and experience the fulfillment you want with it!

 

 

Systems

 

E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company, Michael E. Gerber

How to implement what is discussed in the E-myth; a how-to guide to implementing systems in your business’ key areas.

 

Sales

 

How to Win Friends and Influence People, Dale Carnegie

An all-time classic and must for anyone serious about sales, leadership, communication and influence.

 

Go-Givers Sell More, Bob Burg and John David Mann

An approach to selling that we can all get behind. Adds value and makes a difference in those we connect with and do business with.

 

The Ultimate Sales Machine, Chet Holmes

A great book for tips on how to run your business more profitably and successfully with excellent sales tips and an introduction to marketing.

 

The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale, Erik Peterson, Tim Riesterer, Conrad Smith, and Cheryl Geoffrion

This book provides you with the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.

 

Dialing Strangers: Overcoming Your Hang-ups and Producing Cold Calls That Sell, David Tester

For those selling services on the phone or doing lead generation, this book is a must!

 

Team, People and Culture

 

Overcoming The Five Dysfunctions of a Team: A Leadership Fable, Patrick Lencioni

A must to understanding how to build high performing teams.

 

The 5 Levels of Leadership: Proven Steps to Maximize Your Potential, John C. Maxwell

A must read for understanding the qualities of high performing leaders.

 

Energizing People: Unleashing the Power of DISC, Judy Suiter

Explore and understand DISC.

 

Exploring Values: Releasing the Power of Attitudes, Judy Suiter

A great book to explore and understand Motivators.

 

It’s Your Ship: Management Techniques from the Best Damn Ship in the Navy, Captain D. Michael Abrashoff

A great book to improve your leadership skills, so you can set the tone for the rest of your team.

 

The Ideal Team Player, Patrick M. Lencioni

Exploring values and defining your culture.

 

The Advantage: Why Organizational Health Trumps Everything Else in Business, Patrick M. Lencioni

Creating organizational health and setting up your organization and culture to win!

 

Helping People Win at Work, Ken Blanchard and Garry Ridge

Understanding leadership and how to foster your team’s growth and development as a leader.

 

Gung Ho! Turn On the People in Any Organization, Sheldon Bowles and Ken Blanchard

An invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace.

 

The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy, Jon Gordon

For managers and team leaders or anyone looking to turn negative energy into positive achievement The Energy Bus provides a powerful roadmap to overcome common life and work obstacles and bring out the best in yourself and your team.

 

Client Appreciation

 

Building Customer Loyalty From the Inside Out, Debra J Schmidt

Customer loyalty is earned by developing positive relationships, one customer and co-worker at a time.

 

Delivering Happiness:  A Path to Profits, Passion, and Purpose, Tony Hsieh

Zappos development and how they built a company culture that delivers happiness to their customers!

 

Raving Fans: A Revolutionary Approach to Customer Service, Sheldon Bowles and Ken Blanchard

Startling new tips and innovative techniques that can help anyone create a revolution in any workplace — and turn their customers into raving, spending fans.

 

Personal Growth and Development

 

The 7 Habits of Highly Successful People, Stephen R. Covey

A step-by-step pathway for living with fairness, integrity, honesty, and human dignity—principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

 

Make Your Bed: Little Things That Can Change Your Life…and Maybe the World, William H. McRaven

This book provides simple wisdom, practical advice, and words of encouragement that will inspire readers to achieve more.

 

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, Robert T. Kiyosaki

A great personal finance book, and good gift to give to children at a young age.

 

Think and Grow Rich, Napoleon Hill

One of the best selling budgeting and money management books of all time.

 

The Richest Man in Babylon, George S. Clason

How to amass personal wealth by sharing the secrets of the ancient Babylonians, who were the first to discover the universal laws of prosperity.

 

Notes from a Friend: A Quick and Simple Guide to Taking Charge of Your Life, Anthony Robins

A great starter book for personal development and goal setting!

 

The Integrity Advantage: How Taking the High Road Creates a Competitive Advantage in Business, Adrian Gostick and Dana Telford

Learn the importance of trust and integrity in business relationships.

 

The EQ Edge: Emotional Intelligence and Your Success, Howard Book and Steven J. Stein

New research into EQ and personal and career success.

 

For more small business skills, tools, and strategies, visit our Growth Station fore free resources or schedule a complimentary strategy session!

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