Since it’s Valentine’s Day, here is a quick education moment using the word VALENTINE — and how we can “VALENTINE” our businesses this year.
Here’s what each letter stands for:
- V – Value
- A – Ask
- L – Listen
- E – Empathy
- N – Network Intentionally
- T – Testimonials
- I – Improve
- N – Nurture
- E – Execute
Now let’s walk through it.
V – Value
Everything starts with value. Are you clear on the value you bring? Are you communicating that value clearly in your weekly BNI or business networking commercial?
A – Ask
If you want referrals, you have to ask. Be specific about who you’re looking for and what problem they have.
L – Listen
Great networkers don’t just talk — they listen. When you listen closely, you hear opportunities to connect people.
E – Empathy
People do business with those who understand them. Show that you care — not just that you can close.
N – Network Intentionally
Don’t just show up. Be intentional about 1-to-1 meetings and building relationships.
T – Testimonials
Love your clients loudly. Share success stories and social proof to build trust.
I – Improve
Fall in love with improving your skills. Your presentation, your follow-up, your systems.
N – Nurture
Referrals are relationships. Stay in touch. Follow up. Care long term.
E – Execute
At the end of the day, take action. Make the calls. Send the follow-ups. Book the meetings.
So let’s recap VALENTINE:
- V – Value
- A – Ask
- L – Listen
- E – Empathy
- N – Network Intentionally
- T – Testimonials
- I – Improve
- N – Nurture
- E – Execute
When you VALENTINE your business, your business will love you back.
Happy Valentine’s Day, everyone.
